Emagine Entertainment Partners with Screenvision Media and Strax Networks to Create Interactive Augmented Reality (AR) Content for Movie Goers and Marketers

Augmented Reality (AR) is the integration of digital information technology and methods that allows users to experience real-world objects and environments with 3D generated perceptual information overlaid on top of it in real-time. The AR technology developed by Strax Networks and their platform, StraxAR™, will connect guests of Emagine to exclusive engaging digital experiences including promotions, games, videos, trailers, music, special messaging, and private offers from select sponsors via Screenvision Media. 

About Emagine Entertainment:

Emagine Entertainment's affiliates own and operate luxury theaters in Michigan, Illinois, Indiana, Minnesota, and Wisconsin. Emagine operates theaters with a combined 30,068 seats and 342 screens. Emagine led the way in bringing luxury theaters to the metropolitan Detroit market. Emagine enjoys the honor and distinction of being named "Best Movie Theater" for several years running by the Detroit Free Press, the Detroit News, and WDIV television. Emagine has been named "Best Theater to See a First-Run Movie" by Hour Detroit Magazine consecutively for the past 9 years. Please visit www.emagine-entertainment.com

About Strax Networks Inc.:

Strax Networks Inc. is a leader in augmented reality and applies its technology to bring the physical and digital world together for educators, brands, artists and their audiences - creating immersive engagement, learning, retention, and conversion. Augmented reality now has a proven platform on which to build: StraxAR™ is the only augmented reality platform currently ready for mass scale and adoption by large brands. Visit us online at www.straxnetworks.com.